Luz Canino-Baker has a passion for seeing everyone perform at his or her full potential. After a successful twenty-eight year banking career, she started her own business in 2007, LNC Coaching, LLC. She coaches in excess of one hundred clients a year, and her core services include Executive/Life Coaching and Leadership Development Programs, and she puts on an annual Professional Development Conference for Latinas, known as Latinas On The Plaza. In 2010, she joined the speaker circuit on the topics of work-life balance, branding yourself, and empowering employee resource groups. She is certified in Myers Briggs and Insights Discovery and will be certified in Emotional Intelligence in the fall of 2013. She holds a professional coaching certification from the International Academy of Behavioral Medicine, Counseling and Psychotherapy, Inc. and has applied for certification from the International Coaching Federation.
Ms. Canino-Baker spent the greater part of her career in banking at First National Bank of Chicago/Bank One; now JPMorgan Chase. There she had a successful 28-year career in commercial banking, corporate trust, investment management, and commercial credit card. After participating in an Executive Transformational Coaching program, she was selected to coach and develop ten leaders in the Investment Management Group.
Ms. Canino-Baker served as the Managing Director of Programs and Marketing for the Hispanic Alliance for Career Enhancement, (HACE), in Chicago. HACE is a national organization that serves a Latino constituency of 35,000 in Chicago, Houston, Los Angeles, Miami, and New York. She is also the founder of the Mujeres de HACE program, a leadership program for Latinas, which has to date graduated over 250 Latina leaders.
Ms. Canino-Baker holds a Bachelor of Science degree in Management from DePaul University and an MBA from the University of Chicago. She is also an adjunct professor at DePaul University, National-Louis University, Benedictine University, and Lake Forest Graduate School of Management. She serves on the board of Harper College Educational Foundation, and on the advisory board of Uhlich Children’s Advantage Network (UCAN). Her current memberships are: University Of Chicago Business Women, National Society of Hispanic MBAs, National Hispanic Sales Network and ALPFA.
Ms. Canino-Baker was selected by Chicago United as one of Chicago’s Business Leaders of Color in 2007. In 2009, she was by recognized as one of Top 100 Under 50 by Diversity MBA Magazine. She is a graduate of the Boardroom Bound® Boardology™ Institute and profiled in the group’s National Director-Candidate Database. Luz is married to Don Baker, who is president of Stare Down The Lion Consulting. They live in Clarendon Hills as a blended family of five. Designing Your Life Plan is her first book.