The red flame is the illumination of our true core being. We need to constantly work to brighten this flame. It’s our responsibility to not ignore what makes us authentic as a person and then to consciously live in that space. To reach it, Jessica Puckett prescribes “healthy vanity” to her clients: loving yourself enough to take care of yourself. Don’t you love that? No covering up, no changing who you are. Just caring enough about yourself to find the beauty that already exists. WHO you are is your beauty. “You should want to look hot for yourself,” she quips.
At the same time that she was writing her book with RTC in 2012, Jessica was trying to run a booming acupuncture business, design her personal skincare line (Perenelle), publicize the release and sales of her book, and gain traction in her own speaking career. But she wasn’t selling books, or speaking, or devoting enough time to her skincare line. Frankly, she was exhausted.
She prayed for a break. More balance. More time to devote to her evolving goals. Too busy, too tired, too stressed to even make the time, her message of self-care was, ironically, lost on only her.
She decided the way to refocus would be to reduce her overhead and dedicate more of her money to her newer goals. She tried re-negotiating the lease on the building housing her acupuncture business, which quickly spiraled into her realizing that she wasn’t going to reduce her overhead at all. She was, instead, going to lose the building when they couldn’t come to terms. “My initial reaction was, ‘I can’t just let my business go. I’ve spent 5 years building this. That’s simply not possible. Not possible.’”
While the discomfort, the panic, the fear of losing the building that housed her livelihood was all real, Jessica was the one who was asking for a break. And the universe gave it to her. If she was to focus on her new dreams, grow, become rooted by a new red flame, she would have to let the biggest piece of her life go.
“Taking control of your own life means letting go,” Jessica told me. She recalled the day she first saw that building over five years ago, knowing somehow it would be hers. Moving in, growing her client-base, being a self-made woman, it all happened right there within those four walls. The blood, sweat, and tears that went into making that building a reality for her felt impossible to release, until finally it dawned on her why she had to let it go. That building was now someone else’s dream, someone else’s manifestation. In order for them to have their dream, she had to go after her own.
“I’ve been asking for a break to make other things happen and I can’t have it both ways,” she shared. “I manifested this. I’m fighting against my own manifestation. I can’t do that.” She slowly, and not without internal strife, let the building go.
“Mom, aren’t you scared?” her daughter asked her.
Jessica thought about this question. “I’ve lived the life of an entrepreneur. This is how we exist. We take it as it comes.”
Jessica is, admittedly, still scared. She will continue to see a small number of clients from her home and sell Perenelle Beauty from her website. But without the overhead of the building, she can now share her message, speak her message, and most importantly, live her message. Rooted in her red flame, Jessica is bravely rediscovering herself. And she inspires me to do the same.
What is the big, scary thing you need to let go of in order to be entirely authentic? The thing that seems impossible to release? Go ahead. Dream it out. Imagine all the possibilities. And then let it go. If not for you, as Jessica says, for someone else’s dream to have a chance.