Your company's ability to trust and believe in your vision is dependent on your strategic narrative. This narrative takes your three stories- Who Am I?, Who Are We?, and Where Are We Going?, and blends them into one narrative. It is the final piece of the puzzle that will push your company towards your goals and reach achievement.
People want leaders that they can trust. That trust is built when they see that the person is someone they can relate to, someone they can put their faith in, someone they understand- a person who lets their vulnerability show. How do you become that leader? By looking back at the stories that got you to where you are.
The story of your company is an important one. It helps you understand where you came from and how you got to where you are now. It can help you know how you need to change to become better than you are at this moment. How do you do this? By looking at your company culture!
When thinking about where you want your company to go, you must also think about where you have been and where you are now. What are the defining moments in your company's history that push you towards the future you envision and the goals you have set? What story do you want your company to tell?